Hyatts of Canada

Hyatt’s presence in Canada is a portfolio of distinctive city gateways and experience-driven destinations. This Hyatts of Canada E-Guide was developed to help travel advisors quickly understand, position, and sell Hyatt’s Canadian footprint with clarity and confidence.

I led the strategy and content development for the guide, creating an advisor-first tool that connects property storytelling with destination context—making it easier to match the right Hyatt to the right traveler.

What I Led
• Portfolio strategy and messaging framework
• Visual storytelling and content structure
•Advisor-focused layout to support faster selling

Why It Worked
• Designed to reduce friction at point-of-sale, the guide delivers a curated, consistent view of Hyatt in Canada—organized around destination fit, traveler intent, and experience expectations.

The Bigger Idea
• This project reflects how I lead: aligning brand, audience, and outcomes to create practical, high-impact tools that strengthen distribution and elevate how a portfolio shows up in market.